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Category Archives: Blogging
Some things don’t change: we’ll always value quality
To quote the great Neil Peart: the more that things change, the more they stay the same (Note 1). No matter how much content there is on the internet, no matter how broadly sourced it is, we still value the … Continue reading
Posted in Blogging, Communications, Content marketing
Tagged blogging, content marketing, journalism, Neil Peart, paper.li, writing
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All blogging, no action
I have argued before that blogging is not an effective way to drive sales. Forcing blogs into this straitjacket leads to rubbish blogs with disappointing conversion numbers. This pleases no one and misses the point of where blogging is most … Continue reading
Posted in Blogging, Communications, Content marketing
Tagged blogging, content marketing, marketing funnel
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Is the corporate blog a dying breed?
As the content marketing field matures, the debate around the value of corporate blogging gets hotter and hotter. Is it really worth the effort? Social media is where the customers are, and it involves so much less investment than running … Continue reading
Quick tips aren’t cheating, but they’re getting very boring
A few years ago I ran a course for an IT team who needed to deliver training to end users as part of a project roll-out. It was a two-day “Train the Trainer” course, and it focussed on the usual … Continue reading
Top 5 things I most dislike about Top 5 lists
Either one in four people were already gurus and just didn’t have a blog and Twitter account, or there has been a massive increase in the number of gurus in recent years. This scientific discovery is drawn from research by … Continue reading
Posted in Blogging
Tagged guru, internet expert, science, Stephen Hawking, top 5 list
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