Category Archives: Communications

Anything to do with professional communications

A rose by any other name would not sell so well

Posted on 18 February, 2013 by

Naming stuff is important. I don’t like clumsy nomenclature, and especially not the lazy cop-out of the acronym! Surely, considering their importance, we could have come up with some words for things like the CD, the DVD, or the GPS, … Continue reading →

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Social Media Results conference on PR and Comms

Posted on 5 December, 2012 by

Last week I was in London at the Social Media Results conference about the effective use of social media in PR and communications. There was a varied list of speakers: Asda, Shop Direct, Audi, Virgin Media, and Greater Manchester Police, … Continue reading →

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When less is more and more is just too much

Posted on 9 October, 2012 by

Staring out the window at the lashing rain on the second-to-last train out of Leeds late on Friday night, I caught sight of this “No smoking” sign:

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Some things don’t change: we’ll always value quality

Posted on 19 September, 2012 by

To quote the great Neil Peart: the more that things change, the more they stay the same (Note 1). No matter how much content there is on the internet, no matter how broadly sourced it is, we still value the … Continue reading →

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All blogging, no action

Posted on 26 June, 2012 by

I have argued before that blogging is not an effective way to drive sales. Forcing blogs into this straitjacket leads to rubbish blogs with disappointing conversion numbers. This pleases no one and misses the point of where blogging is most … Continue reading →

Posted in Blogging, Communications, Content marketing | Tagged , , | 1 Comment